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Leading UX Research for Aimily, a goal-setting app on iOS and Android
In March - April 2023, I had the opportunity to meet the founder of Aimily through ADP List and joined the team as they were gearing up to launch Aimily 2.0.
As soon as I joined the team, I led the research phase of this project, aiming for a live app release in October 2023. Our collaborative efforts focused on understanding user needs and integrating feedback into the design, ensuring that Aimily 2.0 would offer a more intuitive and effective goal-setting experience.
The Goal: Understand user experiences with Aimily 1.0 and discover new user pain points
The main object of the research plan was not only to clarify the "why" but also to set expectations amongst everyone in the team. Steps of Research Plan included:
In order to facilitate smooth collaboration and progress in our asynchronous team, I was especially mindful about the following:
Our goal with the user surveys was:
In order to achieve our goals, we primarily used multiple-choice questions, incorporating options for short, written responses.
Create an easy and effortless survey, mimicking the natural progression of a conversation
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Paying close attention to word choice to convey the essence of the project and the nature of the people behind it
Keep surveys to about 10 questions to optimize engagement and response quality:
Always provide users with options such as, "None of the above" or "Other"
This approach benefits both parties:
Contains an intro, a brief agenda and a set of questions interviewers are expected to ask the user using interviews.
Sneak peak into our Interview Script
A list of dos and don'ts for user interviews, both for the interviewers and note-takers.
Sneak peak into our Interview Guide
Something I was very intentional about throughout my research plan, script and interview guide was the level of detail. I received positive feedback on how thorough everything was. Here are key actions I took and impacts they made.
Research Plan
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The challenge came in several layers: not enough interested users, not receiving responses from interested users, no shows on scheduled date/time
Actions we took to reach our target:
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Thank you to all the users that participated!
Pushing my boundaries highlighted my capability to steer a project effectively, marking a significant step in my professional development.
Documenting design decisions, rationales, and providing comprehensive design specifications is so important especially in an asynchronous team.
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Implementing and maintaining structural integrity early was effectives as it facilitated clear communication, minimized misunderstandings and helped maintain project momentum.
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