values
Moyai Fujimura is a UX Designer and Strategist, translating user needs and business goals into design solutions.
My Story
I believe I’ve always had the mindset of a designer. Growing up in 6 countries across 3 continents gave me the opportunity to become observant, adaptive and inclusive from an earlier stage in my life. Meeting people from various cultures built my curiosity towards humans and how they make their decisions everyday.
Something I have been more conscious about is the power of realization, both in my day-to-day and in my creative thinking. (more on this over on writing page, "01. Why I Design") Being aware and noticing the subtle things in life spark new insights and inspirations. Travel significantly amplifies this experience: immersing myself in different cultures, whether through interactions with people, experiencing local cuisine, or design practices, is truly inspirational and eye-opening.
There’s a story behind every decision. Every small and big decision you and I make every day shapes who we are as a human being, and how we interact with others around us. As a User Experience Designer & Strategist, my goal is to create experiences that empower others to notice and create a life they love. If you resonate with me or want to learn more, keep on reading and also discover my writing.
Where I'm From
The most common and difficult question I get is "Where are you from?" If you know me personally, you'd know that I have two answers. The short answer is: I was born in Japan but from US. The long answer is:
I grew up moving around 6 countries, currently based in US (but frequently traveling)
Japan
Netherlands
Germany
Portugal
UK
USA
Then the next question I get 99% of the time is, "How many languages do you speak?" and luckily I have one answer for that.
Fluent in English and Japanese
2years in Design, previously in Retail & Finance
2016
B.A. Major in Business Economics, Minor in Global Studies
2016
Sales Representative
2017
Financial Analyst
2019
Tax Analyst
2022
UI/UX Certificate
2023
Product Designer (UI/UX)
2024
UX Designer & Strategist
What drives me at work and beyond
Communication
I'm a firm believer that good communication is at the heart of everything!
Open-mindedness
Key in understanding each other, and foundation for practicing empathy
Growth
There is always room for advancement, improvement and exploration
Impact
Remembering the purpose to make meaningful impact and bring value
Healthy Relationships
Becomes the momentum, leading to great collaboration and team work
design philosophy
Designing with purpose
01
User-Centric
Meeting users needs and involving feedback throughout the process
02
Holistic
Create a consistent and seamless experience across all interactions and touchpoints
03
Iterative Approach
Continuously enhance the design through cycles of testing, feedback, and refinement
when i'm not designing
You'll find me looking for design inspirations in the everyday